How to Optimizing Google My Business (GMB) for Local SEO

Claim Your Business on GMB

The first step to optimizing your GMB is to claim your business. This can be done by searching for your business name on Google and clicking on the "Add your business" link. If your business is already listed, you can claim it by clicking on the "Claim this business" link.

Once you have claimed your business, you will need to verify your ownership. This can be done by postcard, phone call, email or instant verification if you are already signed in to a Google My Business account.

Complete Your Business Information

Once you have claimed your business, you will need to complete your business information. This includes your business name, address, phone number, website, and hours of operation. You should also add a description of your business and upload some photos.

It's important to make sure that your business information is accurate and up-to-date. This will help your customers find your business and learn more about what you offer.

Add Products and Services

If you sell products or services, you can add them to your GMB listing. This will help your customers find your products and services and learn more about what you offer.

To add products and services, click on the "Products and Services" tab in your GMB dashboard. Then, click on the "Add" button and select the type of product or service you want to add.

Get Reviews

Reviews are an important part of GMB optimization. They help your business build credibility and trust with potential customers.

To get reviews, ask your customers to leave a review on your GMB listing. You can also create a link that customers can use to leave a review.

Track Your Results

Once you have implemented these tips, you should track your results. This will help you identify what's working and what's not.

You can track your GMB results by using Google Analytics. To do this, add the Google Analytics tracking code to your GMB listing. Then, you can track your GMB traffic and see how it is performing.

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